Feminised Faces Case Study
This study investigates are feminised faces rated more trustworthy than masculinised faces. A sample of 195 university students volunteered to rate trustworthiness on a scale of 1-7 for the person they see on screen. The faces were morphed to looked masculinised or feminised. Results showed there is a significant difference, hence suggesting feminised faces are more trustworthy than masculinised. This could have an implication that people would use their features to gain trust and look more trustworthy.
Faces are a vital source of visual info about a person for instance, gender, emotion, mental states, trustworthiness, attractiveness, likeability, competence, and aggressiveness; the evaluation of it can take less than a second and remain constant even after much longer exposures (Willis & Todorov, 2006). Attractiveness is an important characteristic in mate choices and there are factors which affect what attractive is.
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A sample of Caucasian and Japanese participants had to choose the most attractive faces from material and it was found across UK and Japanese populations feminised faces were preferred. Also found increasing masculine traits indicated dominance and negative attributions such as coldness or untrustworthiness hence showing masculine faces are associated with negative personality traits. This was supported by studies (Boothroyd, Jones, Burt, & Perrett, 2007; Rhodes, Simmons, & Peters, 2005) where feminized men had long term relationships whereas masculinised men had short
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