Many teenagers and young adults are diverting to "finstagram" to present a slightly different version of themselves. Finstagram is still an existing account on Instagram, but it is a separate account where they present their "real" selves. Valeriya Safronova wrote an article for The New York Times titled "On Fake Instagram, a Chance to Be Real" where she described the effects of "finstagram" accounts as a 'splintering self-preservation. ' Although I agree with this description, I interpret this user behavior as A/B testing. Finstagram has left me smitten.
A/B testing is an experiment used to divert a handful of users to a slightly different version of a product to find out if the new version yields better results. A/B testing experiment with a variety of variables such as product offers, campaign messages, mail formats, placement of buttons on a website, and black and white or turquoise pictures. The goal of these A/B testers is to ultimately increase profit or advocacy. Finstagram users are looking for a chance to show the world what their
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Finstagrammers only allow their closest friends and families follow their accounts, creating a more substantive atmosphere. Finstagrammers abandon the superficial principles that guide Instagram, and instead post the real things, the 'I don 't care picture, this is what I really look like in the morning." [Insert freakishly grimace picture of boy and girl here].
I may be too quick to judge Finstagrammers as A/B testers; however, this is my perception. Small and big businesses are using A/B testing and so why can 't social media users utilities this great experiment to test their maxims? Why can 't customers use A/B testing to find the best product? Who said Instagrammers cannot divert to Finstagram to find a better version of themselves, the person they are meant to