Fiona Morgan Satellite Radio Analysis

While some have come to see the value and importance of keeping radio in our world, others have disagreed. This raises questions such as has this type of medium lost it’s value and respect as competitors like Satellite radio have came about, and is it time for change? Fiona Morgan from the Indy Weekly of North Carolina claims that “listeners are losing interest in radio, with its poor reception and irritating commercials, and getting more interested in the digital gadgets that adapt to our listening habits as fast as those habits change.” This article by Morgan explains that we are now in a new era and it is time to move along with it, as it seems that “the radio industry keeps driving its own listeners away.” How do we solve this problem?

However, I do think that this could change. There is no doubt that our stations are aware of their reception issues, so maybe if enough work and effort goes into improving the reception and signal for listeners, then they’ll be brought back to enjoy their source of entertainment. As far as “irritating commercials” go, if Morgan is suggesting that this could be resolved for listeners by switching over to satellite radio, I think that she is sadly mistaken. Say that radio does go out of service/use in the future, and all of the commercials and advertisements that were once on the air, where will they go? Of course, they’ll still be displayed on television and publications, but if satellite radio and podcasts are picking up as wide of an audience as Morgan predicts, then don’t you think that those advertisers will seek them to promote their companies since the original radio waves are no longer “in service”? After all, they might as well since that’s where most of the listeners will be tuning in then,

This article by Singer entitled, “AM/FM is Already Over and No One will Miss it”, expresses the fact that because of society’s increase in mobile devices such as MP3 players or smartphones, radio has found its demise. Singer believes that portable music serves as a much better digital experience for listeners, especially since they have “enabled easy consumption of Internet radio via apps that be enjoyed cross-device” (Singer, AM/FM Radio Is Already Over, And No One Will Miss It). Later, Singer asserts that the only one’s lefts in AM/FM are the disk jockeys and personalities, and he encourages that they should find some way to transfer to the digital community, by starting their own blog or podcast. Essentially, Singer is concluding that since AM/FM radio is no longer in service to many, everyone else who still supports it or listens to it should abandon it and move on with the digital age. This article is meant to persuade readers to support the fact that going digital is a much more better and entertaining alternative, and he expressed this claim well by presenting various statistics and options to endorse his ideas. Although, I do think that he could receive more readers to support him if