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First Tier Of Noncustomer Analysis Paper

663 Words3 Pages

(i) Manage enterprise-wide risk (j) Focus on operational excellence (k) Increase capacity through effective people (l) Design an adaptive Business model 3.8.6 Three – Tiers of Non-customer Analysis:- There are three tiers of noncustomers that can be transformed into customers. They differ in their relative distance from our market. The first tier of non-customers is closest to our market. They sit on the edge of the market. They are buyers who minimally purchase an industry’s offering out of necessity but are mentally noncustomers of the industry. The second tier of noncustomers is people who refuse to use our industry’s offerings. These are buyers who have seen our industry’s offerings as an option to fulfill their needs but have voted …show more content…

may completely digest company’s current and future investments (4) Strategic innovations for the first tier soon to be non-customers due to the disturbances and protests of the local communities around the companies E&P megaprojects operations, due to the lack of welfare of the local communities, their economic development, infrastructure developments and the corporate social responsibilities (b) The Second tier of non-customers:- (1) Strategic innovations for the second tier “refusing” non-customers due to their (people/companies) thinking that your company’s oil, gas and other petro products prices are too high and refuse to pay that amount of …show more content…

Strategic innovations for the second tier “refusing” non-customers due to their (people/companies) thinking that your company’s oil, gas and other petro products prices are too high and refuse to pay that amount of money. (2). Strategic innovations for the second tier “refusing” non-customers due to their (people/companies) distraught over the accidents in ONGC E&P megaprojects/ the ecological imbalances created by its E&P operations/ oil spills / and the fierce negative atmosphere publicity created by pressure media , environmental groups and political outfits (3) Strategic innovations for the second tier “refusing” non-customers due to their (people/companies) negative impacts in oil and gas megaprojects , E&P operations, as in many parts of the world, people have lost their work, land, agriculture, business, jobs and also the grave negative impacts upon health and safety of the people and environment’s ecology (4) Strategic innovations is ONGC pursuing for the second tier “refusing” non-customers due to the company’s lack of value innovations practices i.e. the non-customers whose needs are being met by other means, firms/ or constantly ignored i.e. What value innovations practices is ONGC pursuing for these second tier of refusing non-customers(low cost and high quality

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