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Flipkart Value Chain Analysis

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Flipkart is an Indian e-commerce company headquartered in Bangalore, Karnataka. It was started in the year 2007. In its formative days Flipkart mainly dealt with books but now, it has expanded to electronic goods and a variety of other products. Primary categories of products sold at Flipkart are:
• Books
• Mobiles & Accessories
• Computers
• Home and Kitchen
• Personal and Health Care
• Gaming
• Watches and Fragrances
• Music and Movies
• Stationery
Some other facts about Flipkart are
• It has 2,000,000 registered users
• 8,000,000 customer visits every month.
• It has team strength of 5,000 human resources
• It has 27 cities covered with own delivery network and has 7 warehouses.
Flipkart Value Chain

Forward value chain at flipkart-Primary …show more content…

Customer places replacement request.
2. Flipkart affirms request if it is placed within 30days of delivery else rejects the request.
3. Flipkart sends callback message to its Logistic centre.
4. Courier provider picks the product for replacement from customer’s premise and delivers it to Flipkart’s facility.
5. If the product is a case of transit damage, then Flipkart claims damage and the product is delivered by producer through insurer to Flipkart.
If the product is a case of manufacturing defect, the product is directly returned to manufacturer.
6. Manufacturer delivers the replaced product to the Flipkart’s warehouse facility.
7. The product is checked, packaged and redelivered to the customer through its own logistics centre.
Flipkart’s competitive advantage
Some of the advantages include:
• Strong technological infrastructure with a single platform.
• High investments in supply chain management. Currently Flipkart has strong delivery network across 27 cities.
• Consumer insights for better demand forecasting. Constantly soliciting suggestions on new products to the customers.
• Easy and fast payment system - 24*7 operations.
• Free replacements within 30

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