In Food Inc., by Robert Kenner his film, portrays the American food industry as an environmentally and economically corrupt system. By exposing his audience to the practices of large factories, Kenner tries to convince us that we are misinformed. The combination of tone and scene-shots used in the film serve to support the idea that, compared to rural farms, the conduct of massive food companies is selfish, unethical and ultimately damaging to the industry.
It is clear from the very start that the movie, Food Inc. is a criticism and argument on
todays food processing industry, and evident that it is a negative one at that. The movie’s
objective is to uncover the curtain that blinds all of the human race from the process by which
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He says, “You go into the supermarket and you see pictures of farmers, the picket fence, and the green grass.” This section of the film argues that the images we see on products sold in supermarkets are part of a disguise. The background music that is played as these words are being spoken is slightly hypnotic. The tempo mimics that of a horror film. Kenner successfully instills a worrisome feeling in his audience, making us feel as though we are being tricked by a conniving villain. The speaker even goes as far as saying, “There is this deliberate veil, this curtain, that’s dropped between us and where our food is coming from. The industry doesn’t want you to know the truth about what you’re eating because if you knew, you might not want to eat it.” This extremely clear and forceful statement is the last spoken line in the introduction of the film.
The tone and vocabulary used throughout the film serve to highlight a great contrast between large factory-based, industrial businesses and small farmlands. We hear positive language and see beautiful, bright images when small farmland is on screen, while a dark and dull tone is applied to scenes involving multi-national food processing factories. Pictures of thick grey smoke and massive metal machinery are used to emphasize the artificial, assembly line machine processes employed by several well-known