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Food Inc Film Analysis

599 Words3 Pages

Food Inc. was produced by Robert Kenner in 2008. This film was sponsored by Participant Media, meaning that it had both an outreach and an action plan. The outreach part includes a website link provided at the end of the documentary where viewers can go for more information. At the conclusion of the film, multiple ways in which viewers can become involved and make an impact appear onscreen. Food Inc. made over four and a half million dollars and had a measurable impact on the food industry. The film centers around food production and how the mass production impacts our health and society. The usage of graphics in Food Inc. was a tactic we had not seen so far in this class. I found the use of graphics, tables, and charts to be very effective. This documentary is statistic-heavy, but the visuals help to put the numbers into perspective. The graphics were also extremely creative to fit with the overarching theme of the film. For example, the narrator describes how today five major companies are responsible for eighty percent of all meat production. The filmmaker accompanies this fact with the companies’ labels covering eighty percent of a picture of a cow. This is more effective than a plain black and white graph and shows that the filmmaker …show more content…

has a website located at http://www.takepart.com/foodinc/take-action/index.html. By clicking through this website you can watch a trailer for the film, find additional facts, find the latest news on food and the food industry, take action, and find companies who have allied with the film. These tactics help the film to stay relevant. Because this website is constantly being updated with the last news, the filmmaker assures that his film will be instrumental for many years to come. A TedTalk by Johanna Blakley explains her research study where she notes that movies can be an effective way to bring about change. Participant Media is a great way to get a message out to the public and to inspire

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