Task 1:
Support from lonely hearts research (Evolutionary Theory):
Dunbar looked at 900 lonely heart billboards from four American newspapers. Women were found to promote themselves as gorgeous and use words to present that they were young. For example, flirty, sexy and exciting. Males were more likely to highlight their financial status. For instance, fitness, success and ambition. This suggests that males are appealed to younger women and women are looking for males that can provide wealth, as the evolutionary theory suggests.
Friendship and Evolution (Biological Theory):
We need to cooperate with and depend on people outside of our families in order to live. In our distant ancestors’ surroundings, evolutionary psychologists portray that women tended to leave their relatives and join their husband’s family, making it important for them to be able to form ties with non-relatives.
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E.g. People may think they are also confident, intelligent, strong, kind and sociable. This makes people behave positively towards attractive people.
Male Strategies:
• The chosen strategy of a male – quantity over quality.
• Men tend to go for baby face features and small noses.
• 0.70 hip to waist ratio (hour glass) is most attractive as it connects to fertility.
• The males mating strategy is to mate with as many fertile females as possible, this is so the minimal energy required to produce sperm and the lack of responsibility that the male has (the women is the one who actually gives birth to the baby).
The evolutionary theory of love suggests that the key aim of love is to discover a person to reproduce with. It doesn’t clarify people who don’t want to have kids. It also proposes that love functions to attract and retain a mate for the purpose of reproducing and caring for the resulting