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Frog's Leap Case Study

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Frog’s Leap Winery is obviously not alone in having problems, whether they are external, internal, or simply out of their control. The state of the economy affects all businesses. Frog’s Leap does “discount retailing” and cut their profits nearly in half by distributing to retailers for the sale of their wines. This is an excellent idea to get the brand out there and hopefully gain some loyal customers, but also puts a damper on the revenues the winery could be making by selling it direct to customers, especially when the economy has a good strong standing. As times change, more people are turning to exercise in order to maintain optimal health and steering clear from alcohol. With people being more health conscious, wine sales …show more content…

If you do not get the right amount of rain, or too much rain, it can destroy the vineyards, which is completely out of the control of winemakers. Determining whether to produce organic wine, or just grow organic grapes is also a struggle Frog’s Leap is not alone in. Also, it says in the case that Frog’s Leap produced its own olive oil and honey. Having a variety of products is good, but having more than just wine in a winery (that is not cheese of course) is kind of a different idea, and the group think it may be better to stick with just different varieties of wines rather than a variety of random products. Finally, state distribution laws put a damper on things and the rapid advancement of technology can sometimes be difficult to keep up with. It can be rather costly to upgrade to the “newest technology on the market.” Frog’s Leap decided to move toward energy self-sufficiency via investments in geothermal and solar power. Williams never would reveal how much this advancement cost, but I’m sure him deciding not to disclose it means it was rather expensive. Frog’s Leap opened the industry’s first LEED-certified wine tasting and office facility. Being a LEED business is good, but is the costliness really worth it? Now you have seen a few of the problems that we found with this case and we can move forward with our analysis and

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Retrieved January 24, 2018, from https://munchies.vice.com/en_us/article/gvkn4m/young-women-drink-almost-half-the-wine-in-america Wine Market Council Unveils New Stats on Consumer Wine Consumption Habits. (2016, February 09). Retrieved January 23, 2018, from

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"Leap" by Brian Doyle is a poem that describes the event of 9/11 focusing on a specific couple who jumped together, holding hands as if they were meant to be together at that particular moment. On the other hand, "Desperation Force a Horrific Decision" by Dennis Cauchon and Martha Moore is a newspaper article that describes the event of 9/11 in a more professional way giving more details about the event focusing on the jumpers in general and what made them make the decision of jumping from the buildings. However, they share elements such as setting, the use of witness accounts, and tone but the authors tell the event in different ways. First, Cauchon and Moore focus the setting on a broader view of the situation, not focusing on specific victims,

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Are Hop Frogs Actions Justified? Have you ever been mad at your boss, so mad that you just couldn’t take it anymore? Well in the short story “Hop-Frog” by Edgar Allan Po, that was pretty much the case. There are three distinct points why Hop-Frogs actions are justified. One of the biggest points is that the King never showed Hop-Frog the respect that he deserved.

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To counteract major alcohol consumption many universities are ironically opting to sell alcoholic beverages inside their stadiums. There logic is that by selling alcohol they can monitor and limit the number of drinks

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When faced with certain death, Anna 's quick thinking and wits not only saved her life but also gave life to her child. In the story, "The Leap," Anna shows the concept of "grace under pressure." A concept described by Ernest Hemingway which means someone is being able to react quickly and calmly while in times of stress. Anna was once a trapeze artist who would perform with her husband with the both of them blindfolded. One day during an act, an accident occurred which killed her husband and nearly killed her and her fetus.

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Mental illness is a complicated and mysterious subject for most of the world. Depression, anxiety, schizophrenia, and OCD are a few common mental illnesses. Nancy Xia takes you through her journey with severe depression in the book Leap. She reveals how depression effects her entire life including the lives of the people that love her the most. Throughout this short book, I felt Nancy Xia's pain and despair as well as her parent's stress, love, and sadness.

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