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Gender And Cultural Norms

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As our textbook states, “differences in cultural expectations related to gender typically become more pronounced at puberty.” These cultural expectations are also influenced and reinforced by many different types of media. Gender norms for women often include being a homemaker and enjoying “feminine” luxuries such as cosmetics or clothes. The male character in western media is usually depicted as the opposite, having a career and enjoying “manly” activities such as fixing cars or lifting weights. Media plays a significant role in the development of social norms because various forms of media are present almost everywhere in our culture. The division of gender roles was established in historical archetypes, as we read about in chapter 1. The
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Aside from misogymy, men are also expected to be: less talkative, less social, less expressive, brave, aggressive, physically built, strong, and many others. What is important from these values are how they are all the opposites from how women are supposed to act, thus giving a gender based role predictions. These gender differentiations are toxic in each of its underlying gender, however this paper is only going to discuss about how it affects the male side. All of these are stereotypes which are being imposed by society on us and strengthened as role differentiation gets into play in later parts of a boy’s life. The socialization of these values are not only being given directly from each of the boys’ parents, but also learned from interacting with their peers, and even bigger yet, medias.

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Albert Bandura has proposed the importance of social cognition theory, “learning socially accepted behaviours by observing them from their peers.” . Girls aged 12-14 years old begin to watch shows that pit women against each other such as Victorious, Wizards of Waverly Place, and Modern Family. These programs are on family networks, yet their subliminal messages transition to watching similar programs, like Keeping up with the Kardashian’s, The Real Housewives and The Bachelor as they transition to adulthood. Moss suggests the lack of female representation in multimedia has lead to the impression that women don’t talk to each other for ‘catty’ reasons. Academics Gerding and Signorielli believe that social cognitive theory, is a strong aspect of gender role learning to tweens as they are old enough to watch television actively and selectively.

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Throughout history there have been two subject matters which have had a detrimental impact on our society. These subjects include the portrayal of male dominance and or violence, and the sexualisation of women through media. The videos: Tough Guise 2, Violence, Manhood, and American Culture featuring Jason Katz, and Killing Us Softly: 4: Advertising’s Image of Women, featuring Jean Kilbourne, depict the vast reality, and impact the media is having on our culture and how these implications are affecting individuals in society today. This paper will outline themes responsible for causing highly negative side-effects for societies up-and-coming generations. As a youth, there are extreme pressures to live up to the figures seen in productions,

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Children are watching more television than ever before and what they are viewing is impacting their perceptions of their gendered role. A vital part of their study examined the relationship between television viewing and conceptions about sex roles and they found for children between three to six years old of those that watched more television; they were more likely to have stereotypical views on occupational roles. The movie Frozen makes a change from the traditional stereotypical roles for girls because Anna and Elsa play strong characters that have broken free from the Disney princess mold.

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Gender roles are prevalent in American culture. Yet, the gender roles have adapted through the social changes because gender roles are socially constructed. Previously, gender roles used to be distinct and defined, for example, women have babies and men go to war (Policing Gender). The primary income provider of the family has shifted, in various households, to the women, while the man stays at home with the children. In a study done by the Pew Research Center, in 1960s eleven percent of women were the primary monetary provider of the family.

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Throughout time, the morals and attitudes of people change because of what is around in society. As the story goes along, it has a great example of how society has changed and adapted to the new norm. Around the time of WWII, men had more respect when it came to women. For example, the character Lengel said, “Girls, i don’t want to argue with you. After this come in here with your shoulders covered.”

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Men, just as in advertising, are also much more likely to be an attorney, an executive or have a higher education than women. The representation of gender in movies shapes imaginations and stereotypes and they teach young girls and boys about the way society sees them: the ‘roles’ they should fulfill, their worth, the way they should

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Traditionally, gender roles are responsibilities where men are considered breadwinners and women as primary caregivers (Gaunt 2013, p.4). Egalitarians tend to challenge these beliefs; however, the shift may not be large enough to impact the current social norm and beliefs of traditional gender roles (Gaunt 2013, p.4). Furthermore, gender role itself is encouraging and prevailing the act of traditional gender roles. In this situation, both men and women may feel powerless, and both would pursue in maintaining or gaining the title of masculinity (Kray et’al 2017). Furthermore, dominant cultures such as ethnicity and religion usually have the strongest influence on one’s beliefs of what is favourable and equitable gender role (Perez-Brena et”al,

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Good morning everyone, Take a second and think about all the movies you watch and have watched, the cartoons, the Disney movies and the comedies on TV. Remember when you sang along with those Disney characters that you were so fond of, the very funny moments you watched of an overweight actor fall over because of their size, think about all those cartoons you watched when the girl with the glasses was considered the smart one and the girl with the pink outfit was the appealing one. Music, movies, tv shows, magazines, and advertisements promote gender stereotypes to children where in today 's world children are more involved with the internet, therefore, more affected by media. The images and stories, kids see in the media, play a significant role in framing their sense of what 's "acceptable" in society. How many of you watched at least 2 disney movies in your life?

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RESEARCH QUESTION: This study's goal is aimed at how children's identity and their gender roles may be defined by what they see on television. This study will look at images relating to gender roles in particular in U.S. television programs for children between the ages of 8-12. SAMPLE:

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The existing asymmetry in terms of social power between men and women was strengthened through these images, as the stereotyping of women in these categories was associated with lower degrees of social and control. In his book ‘Gender Advertisements’ Erving Goffman describes how feminity and masculinity displayed within western media. In his analysis, Goffman addresses several trends and patterns in how feminity (and masculinity) is portrayed as well as the messages this conveys to the viewer. According to him women are portrayed as soft, vulnerable, fragile, powerless, dreamy, childlike and submissive . Goffman described a number of symbolic ways in which indicative behavior displays the subordination of females to males, the ritualization of subordination is accomplished by using social connotation associated with elevation, location positioning, and body posture .

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Being pressured into conventional roles today is less common than back in the 40’s and 50’s when society had nothing but conforming roles for men and women in society. examples of this come from how men and women were brought up, culture and media. If it were not for these three factors gender roles would be farfetched. But unfortunately, there is still this pressure of gender roles and one way or another everyone has to make the decision of whoever they want to be and live with those roles. In this essay culture, media and how both men and women being raised affect gender roles and socialization.

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Inequitable gender norms are anchored in all aspects of human life. Traditional views that consider the man as primary breadwinner and the women as homemaker continue to dominate in many regions all around the world. Indeed, the persistence of patriarchal norms have been put forward by several authors in the last years (e.g. Hoang 2011, Duflo 2012). For instance, even though the political representation of women improved in the last two decades, their power in terms of decision making is still limited at all levels (Lodigiani and Salomone 2015). Furthermore, the likelihood to work as well as the wage level both continue to be considerably lower for women than for men (Duflo 2012).

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The representation of gender in mass communications has been a hugely debated topic for years and will continue to be one for many more years to come. The media plays a big role in how they want to portray a gender to the public. They create certain stereotypes through the role of a gender in order to attract a large audience and interest to sell a product, brand or image. Media is so important in today’s society, people spend hours and hours each day watching TV, browsing the Internet and reading magazines. There are so many images of men and women in the media today that it certainly has an impact on the viewer’s thoughts and sense of identity.

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