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On November 19th, 1863, four and a half months after the Union defeated the Confederacy in the Battle of Gettysburg, Abraham Lincoln addressed the American public regarding the Civil War. Lincoln was in the third year of his presidency, the third year of a long and grueling war against the Southern secession; Lincoln was duly responsible for running a campaign for reelection, and for holding out against the Confederacy in the Civil War. As a major figure at such a key point in history, Lincoln had multiple target audiences to which he had a different core message. Lincoln was giving Union Soldiers something new to fight for, redefining the war for those from northern and border states with ambiguous feelings toward the war, and projecting a