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Swot Analysis Of Glocks

1101 Words5 Pages

In the firearm industry, Glock has set themselves apart from other companies in this industry. For instance, Gaston Glock started his company in 1981, putting them as one of the youngest company to enter the firearms industry (Barrett, 2012). Equally important, Glock’s design comes from listening to its customers and professional firearm instructors. Glock in a short period of time has become one of the most popular firearms in The United States (Grant, 2012). In the following pages, Glock’s situation analysis will be discussed, explore their marketing objectives, compare strategies, and describe their timeline for implementation.
Situation Analysis
Glock’s strengths are their loyal customers and their repetition for always working no matter …show more content…

The finger grooves have been taken off the pistol grip and the magazine well has been flared for faster reloads. Their advertisement has been towards new firearm owners and Glock enthusiast. The Glock 19X was the model that was entered to replace the Berretta M9 for the Department of The Army (Scotti, 2017). Even though it was not selected, Glock has generated a demand from Glock followers to be able to purchase what the Army passed on. By the same token, Glock has promoted their new version of the G34 and G26 which will also be on sale starting 22 January. Using the new products and services that were identified in the SWOT analysis, Glock would have customers returning for their aftermarket parts. These product and services would enhance their customer relationships while generating more revenue for Glock. Glock new custom shop could guarantee Glock’s reliability with their aftermarket parts thus, taking back what they are losing to aftermarket companies. To remain on top of the polymer firearm market Glock needs to improve their current …show more content…

Hiring new employees qualified to service the firearms, customer service to process and track the orders, and management to oversee the entire process would increase the number of employees working for Glock. Remolding the current factory or building entirely new factory for the custom shop would take the longest. Once the infrastructure is complete, and the equipment is installed, the custom shop could start taking orders. Modifying the case and adding new accessories can make the older GEN models seem new (Kerin et al., 2016). Within a year or less, Glock custom shop and accessory products could be up in

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