There are some significant environmental factors that could have a major impact on the marketing of golf clubs internationally. One factor would be technology; the impact this has is that its forcing business to accelerate innovation, however with the current world views there is always pressure to evolve even more. Another factor is demographics that some countries may have more golfers than others, which makes those countries a lot more desirable to market to. There is also the internal forces factor, that when managers are trying to change or bring new ideas to the company, but some want to continue on what the company has already been doing since the beginning. In addition to those factors, there is also economics. Economics is if a country