Google In Cleveland

Introduction

Growth and development are what great companies strive for. Is it possible for a tech behemoth like Google to keep improving? They have been at the forefront of the tech industry for their entire existence as a company. However, the great ones don’t look at past successes, they look for ways to improve. I believe that Google with an expansion to Cleveland could drastically improve their company from a financial, operational, and a marketing standpoint. This report presents the benefits of Cleveland but more importantly, how those benefits will affect Google in a positive manner. If the report’s recommendation is not followed, Google will still continue to be a solid company, but they will not truly reach their full operating

Cleveland used to be known as the “Mistake on the Lake.” Well, the “Mistake on the Lake” is no more due to Cleveland breaking through as one of the hottest cities in America. Cleveland is home to two of the premier sports teams in America, the Cleveland Indians and the Cleveland Cavaliers. More successful sports teams bring more people downtown, which also brings more money downtown. Cleveland is also home to six James Beard award winning restaurants, and one of the best art, music, and bar scenes in America. Several biomedical and “smart” manufacturing start-ups are quickly stealing talent from Boston, Austin, and Silicon Valley. Also, Cleveland is home to two of the most successful hospitals in the United States. In Figure 1, we see that Cleveland’s nominal GDP in steadily increasing year to year. Figure 1 demonstrates Cleveland’s nominal GDP since

Nominal GDP stands for Gross Domestic Product measured at current market prices. Gross Domestic Product is a great measuring stick for indicating the economic well-being of a country, state, or city. Google can take advantage of Cleveland’s current economic state in order to improve financially. Criterion 2: Increased Revenue Possibilities

The second criterion is the increased revenue Cleveland could provide Google. Consumers or investors may not know where Google gets most of their money. Google’s main source of income is in local advertising on its website. Figure 2 shows the breakdown between Google’s different revenue streams. Advertising has by a significant amount the most revenue that Google brings in. Figure 2 demonstrates that the leading revenue streams for Google are advertisements, and we know that most of these advertisements come from local advertising, according to Ruth Porat, CFO of