INTRODUCTION
Gucci, the biggest selling Italian brand of leather and fashion goods, ranked the 38th most valuable brand was founded by Guccio Gucci in Florence in 1921.
HISTORY
At the end of 19th century, in the world of high-end leather goods, clothing and other fashion products, Gucci became one of the world’s most successful manufacturers. Guccio Gucci along with his 3 sons expanded by opening stores in Milan and Rome and more stores in Florence where he first started shop in 1920 for selling fine leather goods with classic styling.
The company used cotton canvas to make handbags during World War 2 with double-G symbol with prominent red and green bands. They further established their stores in New York City and many movie stars posed in Gucci’s clothing, accessories and footwear making the company’s reputation grow.

By 2000, Gucci diversified its products. There were 76 Gucci stores around the world in 1997 and Frida Giannini who was appointed as creative director for women’s ready to wear and accessories in 2002 was made creative director for men’s ready to wear and whole Gucci label by 2006.
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BRAND ELEMENTS
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MARKET ANALYSIS OF GUCCI
FEATURES OF GUCCI
• Reduced shopping costs and convenient to customers.
• Online retailing of it makes it globally reach to its customers.
• It through videos, audio and text delivers to large population.
• It welcomes both positive and negative feedback from its customers so that