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HA/365: Hospitality Marketing Management

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HA 365 Hospitality Marketing Management
To: Professor Allen Z. Reich, PH. D.
From: Matthew McGinnis
Due Date: June 27, 2016
Subject: Chapter 3 Discussion Questions
Chapter 3
1. The McDonald's idea has changed radically since the 1960's. Initially the restaurant was about quick service. and not under any condition concerned with the Wellbeing of the guests. The restaurant provided the customers with food in a fast manner. As a result of the quickness of the food many customers began to become concerned with the health aspects of the food. This caused customers to rush to cleaner and new quick causal restaurants like Panera and Baja Fresh. In response to the changing customer needs McDonald's started a project in 2003 called "Plan to Win." …show more content…

Americans between the ages of 45 and 74 are finalizing their retirement plans. As the child of post war America they are getting more established so is their effect on our economy. These Americans account for 25% of our population. As they begin achieving their highest income the Americans are making a lucrative business sector for travel and eating out, spas, and other recreation exercises. As indicated by the Travel Industry Association of America, half of all grown-ups took at least one enterprise excursion in the most recent five years. This demographic of people spends up to two trillion dollars a year, feeding the hospitality and travel industries. More seasoned individuals are feeling much more youthful then they truly are, spending more cash on more get-aways and bold exercises. However there are many people of the baby boomer era that do not have their retirement savings up as much as they would like due to the recession in 2008. Now 70% of this generation is forced to work longer when they could be retiring. This could affect the travel and hospitality industries because these individuals do not have as much money to spend on …show more content…

Mobile marketing is promoting on your cell phone. It permits organizations to send short text messages that incorporate a short slide show of pictures, content, sound and visuals. This permits customers to see the item on their telephone before obtaining it. This marvel is enormous in Europe and parts of Asia and is slowly growing in the United States. For example mobile marketing is as simple as the apps that you can download to your cellphone. Another example is that airline applications allow you to buy a ticket and check in on the app. Sign easy is an application that allows you to virtually sign a document from your ios device. This can help people to sign documents that can not currently be present to sign them. This can be an enormous point of interest for the travel industry. By having the capacity to see what you could get or involved with at the tip of your fingers at any minute can impact choices and help the business sector develop even further. Since purchasers are even ready to transfer pictures with the specific item, you can see what others are encountering as

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