5.3 Personal Pronoun For personal pronoun, Kennedy use word ‘we’ to talk to the reader which he wanted to sign the audience that the topic does not only involve himself but also the audience or in simpler words he wanted to say that ‘we all are in this together’. For example: For, in the final analysis, our most basic common link is that we all inhabit this small planet. We all breathe the same air. We all cherish our children’s future. And we are all mortal. (Speech transcription page 543, paragraph three)
5.4 Repetition of Phrase Repetition of phrase can occur several times in a paragraph. The function of repetition of words in a speech is to emphasize certain points. I speak of peace because of the new face of war. Total war makes no sense in an age when great powers can maintain large and relatively invulnerable nuclear forces and refuse to surrender without resort to those forces. It makes no sense in an age when a single nuclear weapon contains almost ten times the explosive force delivered by all of the allied air forces in the Second World War. It makes no sense in an age when the deadly poisons produced by a nuclear exchange would be carried by wind and water and soil and seed to the far corners of the globe and to generations yet unborn.
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5.5 Catching Phrase or Slogan Kennedy also included catchy phrase and slogan in the speech to attract the audience’s attention and will remain as memorable phrase for the audience. And man can be as big as he wants.
(Speech transcription page 541, paragraph