Hi Shavette Logo Analysis
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It is interesting that you mention logos and colors as part of traffic generators. For the most part, consumers can tell fast food restaurants apart by the different logos and/or colors associated with the restaurants. For me, aside from logos, bright and flashy colors kind of catches my eyes as I drive past certain fast food restaurants. For example, one fast food restaurant that usually catches my eyes is McDonald's. I know that McDonald's usually attracts consumers' attention, but that large yellow letter M makes me want to purchase something from its restaurant sometime.
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