I Heart Glaser Logo Analysis

From the signage of the London Underground to the logo for Apple, 20th-century graphic design permeates popular culture. But few logos have the ubiquity of Glaser’s “I [heart] NY”, which has the elegant perfection of an algebraic formula. Designed at a time when the city was considered by many to be bordering on unlivable due to its high crime rate, corrupt city officials, and urban flight, the logo cleverly, yet simply, plays on the duality of the word and the image of love. Ripped off around the world, it has a good claim to being the most frequently imitated logo ever conceived.

For the visual identity, with the right execution, simplification can provide diversification. Logo which almost do not contain any words, but signify the

Whole advertisement complain is based on the symbolics.The heart shape recognisable as love sign in the majority of modern countries. It is understandable either for children and adults, for the people came to New York. In this sense heart symbol is ideogram which symbolically expressed sense of love for many centuries. The medieval tradition of court love may have reinforced the shapes’s association with romance. (3) Hearts could be found on wide range of heritage objects. For instance on playing cards, tapestries and paintings. The catholic church contends that the modern heart shape ddi not come along until the 17th century, when Saint Margaret Mary Allocate had vision of it surrounded by thorns. Less romantic ideas about the heart-shape’s origin exist as well. One of the most popular belief of this shape iconography claims that the philosopher’s physiologically inaccurate description of the human heart . It was described like a three-chambered organ with the rounded top and pointy bottom. Basically, since then the shape of this sign hardy have change. There more variety in meaning or diversity in the tones, but the sign of love in the emoji keyboard looks the same as in medieval paintings. Using a symbol of a heart was a masterstroke, as Kate Carmody, a curatorial assistant in the design department at the Museum of Modern Art, explains: “Today we represent how we feel using

Many visitors to the city following the attacks purchased and wore the shirts bearing the I Love New York logo as a sign of their support. Glaser created a modified version to commemorate the attacks, reading "I Love NY More Than Ever", with a little black spot on the heart symbolising the World Trade Centre site. The poster was printed in the New York Daily News and was a fundraiser for New York charities supporting those affected by the attacks. Added text at the bottom encouraged people to "Be generous. Your city needs you. This poster is not for