High School Musical: Three Metrics Of Success

Three metrics of success would be viewership, revenue, and cultural influence. In terms of gross revenues with respect to the TV film industry and gross revenues across media, Nielsen recognized High School Musical as the #1 most successful Disney Channel Original Movie ever be produced, being watched by more than 200 million viewers in 100 countries. The franchise also set a record for Disney Channel viewership with the first release garnering 7.7 million views. 18.6 millions viewers tuned in for the sequel, High School Musical 2, a year later, becoming the most-watched cable broadcast of all time. The third movie, High School Musical 3: Senior Year, the franchise’s only installment in theatres, reeled in $252 million in global box office gross in 2008. High School Musical was, without a doubt, economically profitable for the Walt Disney Company, but its cultural resonance and socio-political impact paralleled any other typical Disney Channel Original Movie. The franchise presented itself as a revamp of old storylines, but with higher production value. Director Kenny Ortega’s main aim was to expose today’s generation of movie-watchers to the

The conglomerate owns divisions in radio, internet, film, TV, publishing, and more. Being that CBS Publishing is a division of the CBS Corporation, and that CBS Records is a subsidiary, the How I Met Your Mother franchise didn’t require many partnerships to create their undemanding secondary spin-offs. These spin-offs are trying to reach similar audiences, but through a different medium. With the Walt Disney Company and the CBS corporation being leading media conglomerates, their control allows them to be more profitable through the use of their own divisions. It goes to show how a small portion of media conglomerates can hold a majority of media companies and be powerful enough not to require collaboration from