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Homageddon Rhetorical Analysis Essay

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#CATmageddon: A Rhetorical Analysis
As Aristotle said: “Quitting smoking is rather a marathon than a sprint. It is not a one-time attempt, but a longer effort.” The Truth is a national campaign designed to inhibit the use of tobacco in American teens. The campaign is made by Truth Initiative formerly known as the American Legacy Foundation, a public health nonprofit group created in 1999 as a result of “the Master Settlement Agreement between U.S. tobacco companies, 46 U.S. states, the District of Columbia, and five territories. Truth produces television and online content to promote anti-tobacco messages” (Wikipedia). As a consequence of this settlement tobacco companies agreed to supply these states billions of dollars in perpetuity, and with part of this money these states decided to create a national public health foundation devoted to tobacco control which is nowadays called Truth …show more content…

At the six seconds mark, a cat is pulling a tablecloth to cover an ashtray. Here the animal is used as a figure of trust and for the purpose of raising awareness in American teens, the truth campaign video ad shows what is hurting and making cats sick. At the eight seconds mark, a cat appears on top of a Roomba vacuum that disappears from the screen when the phrase “smoking equals no cats” appears in the video. This evidently was not a random occurrence; the truth campaign video ad has the purpose of transmitting a message to American teens by utilizing a funny moment with a cat on top of the Roomba vacuum, and then a dull situation when there is only a Roomba vacuum cleaning the floor. Implying that life will be boring if you smoke because there will be no cats to entertain you. Regarding auditory rhetoric, the ad plays a form of electronic music throughout the video. This music makes the ad more suitable and appealing to your typical American

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Despite a similar internal struggle, Paul and the speaker cope with their emotions in different ways. Although both characters do in fact suppress the guilt of killing an enemy, Paul still struggles with some regret. In “The Man He Killed”, the speaker acknowledges the fact that he is at war. The idea of killing another man becomes normal to him as he realizes that he enlisted for this purpose. The speaker states that “I shot at him as he at me”, if he had failed to shoot, he could have been the one dead, thus he had to fire back in order to survive.

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Throughout our lives, we are faced with challenges that require us to persuade the trust and support of our peers and followers. Whether speaking or writing, we can earn this certitude through the manipulation of rhetorical strategies. In his speech, the Inquisitor evokes a cognitive, rational response through logos and conjures an emotional response through pathos while demonstrating his own reliability and competence through ethos. In order to provide his message with consistency and clarity, the Inquisitor adds logic to his reasoning regarding Joan of Arc's fate. He warns the audience that Joan will rightfully suffer the most cruel and just punishment that the men of the court have ever seen due to her mindless treason and disrespect

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Though O'Brien's use of juxtaposition and shifts in point of view, he is able to not only show the “crazy powers of war”, but also conveys how war stories aren't true unless they are unbelievable. O’Brien talks about how believable war stories are made up as well as how “a true war story is never moral [and]... if [it]... seems moral, do not believe it” (O’Brien 65). The Vietnam war was a dark and horrific place for a lot of people, and O’Brien helps share those emotions through his “non-moral stories”. In one of the stories O’Brien describes a story where they are in middle of the jungle they heard “chamber music “ and “all these different voices…[then a] cocktail party” (O’Brien 71).

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