Today’s businesses fall into two categories: those that have already been disrupted by digital and those that are about to be. Thanks to emerging technologies like the cloud, mobile apps and big data, and more informed and connected consumers, conducting business online has been forever changed.
Some business owners take a “grin and bear it” approach to the disruption, while others rail against it with all their might and budget allocation.
The truth is, digital disruption is neither good or bad, is simply is. Businesses who want to stay relevant and competitive had better learn to adapt by continually asking themselves, “What are our competitors doing to disrupt our business model and what can we do to stay ahead?”
How American Television Was Disrupted
For decades, the CBS, NBC and ABC networks in the United States were the only game in town. Because they ruled
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Consumers are driving digital disruption. Today’s consumers look almost nothing like consumers of just 20 years ago. They want to consume media on their terms, and, with so many choices in devices, they can.
The bottom line is, consumer preferences and expectations are completely reshaping engagement and the customer journey. This has caused businesses across all industries to make a shift and start learning more about the relationships between technology and their customers’ behavior. Once businesses start connecting the dots and redefining how they create consumer experiences, they will in turn leverage technology to create value through the customer’s lifecycle.
How is Digital Disruption Shaping Australia’s Workforce?
According to a recent Harvey Nash CIO Survey, roughly 56% of Australian CIOs say their companies have been affected by digital disruption. In fact, two-thirds of respondents reported that digital disruption caused a significant change to their business operations, driving them to create new models and bring new products and services to market faster than ever