How Mid-Century American Pop Culture Affected Canadian Broadcasting

A) Plan of Investigation

This investigation will focus on how mid-century American pop culture affected Canadian broadcasting. To analyze these effects, the sudden change and update of material presented by the Canadian Broadcasting Corporation (CBC) is studied. Then, the monetary effects on the dependence of funding that American media generated is examined. Finally, the creation of the Canadian Radio League (CRL), a group dedicated to lowering the showing of American content, is observed. Two sources in this investigation, Robert Armstrong’s Broadcasting Policy in Canada and the Canadian Encyclopedia’s note on the CBC are examined in this study. The origins, purposes, limitations, and values are assessed when viewing their contribution to this investigation.

This investigation will not have an immediate focus on the specific American content being

Before World War II broke out, CBC began gradually generating its own distinctive programming. This included regional farm broadcasts such as Harry Boyle's National Farm Radio Forum, alongside NHL hockey and extensive reportage of events such as the coronation of King George VI and Queen Elizabeth in 1937. However, the introduction of television created a plethora of problems for the CBC radio network. Its audience share plummeted as a result of subsequent employees and capital funds being transmitted into a seemingly prospering and developing new industry. As a result of the subsequent rivalry against new American pop music on private stations, CBC radio became discouraged and unpopular among its Canadian listeners. During the 1950s, CBC made an attempt to reclaim its audience. It began releasing current affair programming, Canadian-produced dramas, and modern music. A new generation of producers developed contemporary television programs including Tabloid, G.E. Showcase, and Front Page