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How Can Soundcloud Rap Music Become Popular?

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Rap music, or hip hop, has been trending since the 1980s due to groups and artists such as N.W.A., Wu-tang Clan, Tupac Shakur, Biggie Smalls, Jay-Z, and many others. However, in the last two years, a new type of rap music has emerged, and has become very popular in a short amount of time. This trend, known as SoundCloud Rap, has mainly become popular among teenagers and people in their twenties. Some themes present in Malcolm Gladwell’s The Tipping Point correlate with themes of SoundCloud Rap, and could explain why it is trending. Because of the unique voices and lyrics of the artists as well as samples from other popular music, SoundCloud Rap is rapidly increasing in popularity. One reason why SoundCloud Rap has become popular is that they

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