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How Did Beauty Standards For Women In America Change During Ww2

1223 Words5 Pages

Sarah Ibel
How did beauty standards for women in America change during WWII and did Rosie the Riveter represent a contribution or a change in beauty?

Introduction
During WWII, the 1940s were a predominant time of struggle, fascism, and conflict. Women's social class during and before the war was having no legal standing. Not having the ability to own property, retain child custody, or maintain full wages. So during the war, certain ideals began to vary and or come to light. A known figure, Rosie the Riveter, didn't influence just women's appearance but brought their hard work during the war into the public eye.
Women were no longer afraid to keep their work hidden from the public eye, being their hard work …show more content…

Even though many things were in short supply, makeup was never one of those things. Lipstick was a boulder to what women called feminine during WWII, and after Rosie's poster, women became anchored to accessories like headscarves, keeping them in their glamor while in work conditions. And not just headscarves but some workers couldn't get uniforms, so the start of women's Pants was how women wore men's pants during the war because they had yet to be manufactured. So for the hard-working Rosies on the front line, they wore whatever clothing they could …show more content…

Not just because of the usage of cosmetics but because of the people setting the standard during the war. A great example would be Rosie the Riveter, a woman who was famously known for being in a poster flexing her arm muscles wearing a headscarf and what looked like a coverall. The Rosie the Riveter poster we all know wasn't the first. America mainly remembers the We Can Do It poster created by J. Howard Miller. The first was more politically involved and created not just to encourage women to join the military but to look down on the Germans. A poster depicting how once male-dominant jobs were taken over by strong women, who were ready to serve their country and fight against the enemy. With her, you can do it spirit, she became a positive symbol for women during the

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