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How Did Bill Bowerman's Mission To Make Nike?

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Nike, Inc. has been around for more than 50 years with the mission to make lighter and better athletic sporting goods to help athletes become their best. Bill Bowerman ,a University of Oregon track athlete, set out on a mission to find a lighter, more durable shoe for his athletes and bumped into Phil Knight ,a marketing expert, and together they created Nike, Inc. At first they started selling the product out of the back of Phil Knight's automobile. Otis Davis a former athlete at the University of Oregon coached by Bill Bowerman went on to win two gold medals at the 1960Summer Olympics wearing one of the pairs of Bill and Phil’s products, at the Olympics Nike caught a lot of eyes even some of billionaires. In 1964 ,the first year, BRS sold
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is a major publicly traded company famously known for their footwear, clothing, sportswear, and equipment line of products. Phil Knight and Bill Bowerman co-founded the company in Beaverton, Oregon in 1964. At this time, the company was known as Blue Ribbon Sports until 1978 when it officially became Nike, Inc (About Nike, 2011). They are the major competitor for Under Armour as they are the current world's leading supplier of apparel and athletic shoes, as well as a major manufacturer of sporting equipment. Nike sponsors many high-profile athletes as well as sports teams around the world.

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Company Description Nike believes diversity and inclusion drives innovation that lead to a competitive advantage. Nike has a broad base of suppliers that actively and significantly support their business requirements. Nike’s Global Procurement team manages the procurement process, including selecting and contracting with the right suppliers for the right goods and services. They have also begun to reduce Nike 's footprint and lessen their impact.

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History Originally established in 1964 by Phil Knight and Bill Bowerman as “Blue Ribbon Sports”, NIKE adapted its current name in 1978 as suggested by Carolyn Davidson, a college student. They also employed her to design the new NIKE logo, paying her only $35 for the rights to use it. Although Phil Knight was not initially fond of the logo, it is one of the most recognisable designs throughout the world today. Along with the new logo design came a new stream of success. They went from $10 million to $270 million in sales4 in the late 70s and are worth billions today

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Nike is the leading and renowned world supplier of athletic apparel and shoes. The brand is in control of over 47% of the market for athletic shoes. The company begun way back in 1962 and it was founded by Phil Knight and Bill Bower. It was originally known as Blue Ribbon Support and only in 1978 did it change its name to the worldwide recognized brand, Nike. Nike provides its products to more than 100 countries throughout the world.

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in was founded on 1960’s on Beaverton, Oregon its initial founders are blue ribbon sports . Since its foundation the company was characterized by the rapid growth and development.. The main mission of the company was to gain a larger share of the market . In the first decade of its existence they attracted leading sportsmen for advertisement campaigns . Steve Prefontaine, an American record holder, and John McEnroe were the first ambassadors of Nike .

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