A. Goldstein (2010) conveyed how George Steinbrenner was in awe of the Yankees ever since he was able to see them play in his hometown of Cleveland against the Indians.
B. After making a large fortune taking over his familys ship building company George Steinbrenner attempted to own a team by purchasing the Cleveland pipers basketball team- he was unsuccessful and ended up going bankrupt with the team.
C. After that he wanted to own a team but jointed the baseball scene- influenced from his youth, Steinbrenner bought the Yankees in 1973 for a cool 8.8 million dollars from CBS and turned his investment into a 1.2 billion dollar franchise.
D. Steinbrenner’s success was due to his radical business ethics and his innovations with baseball marketing. Not only
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As Petruccelli (2010) stated, George Steinbrenner had a simple strategy “hire the best players and keep them”
A. With this innovation in strategy Steinbrenner had to pay the largest salaries in the league
B. Male (2010) noted, Dave Winfield was signed to the Yankees in 1981 on a 10-year contract worth 23 million dollars.
C. A-Rod was also signed for a 10-year contract in 2007 worth 275 million dollars.
D. Steinbrenner believed that since he paid the greatest amounts for his players he should expect the best results.
E. But Steinbrenner was quick to pull-the-plug, and fire anyone who didn’t meet his demands- in his first 23 seasons he changed managers 20 times.
F. He expected a World Series win every year, Steinbrenner even released an apology to New York after losing the 1981 World Series.
G. His style proved beneficial as the team accumulated 11 pennants and 7 world series under his ownership.
II. “The Boss” revolutionized the marketing strategies used by baseball organizations and excelled the teams profits
A. George Steinbrenner sold TV rights to MSG in a 12-year contract worth about 500 million in