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How Did Rockefeller Lose Their Consumers

303 Words2 Pages
19th century capitalists such as John Rockefeller and Andrew Carnegie developed larger forms of economic concentration through business tactics such as predatory pricing/collusion, rebate pricing and monopolies. Rockefeller began in the kerosene industry just after the end of the Civil War and his business quickly became the largest oil refinery in the United States. Rockefeller was a tireless penny pincher who was often hyper focused on technology, waste reduction and increasing the bottom line. Rockefeller would negotiate deals that would offer fuel contracts at prices that were predatory, below market price. Local competitors were unable to match the offered price and would lose their customers. Rockefeller would continue to underbid
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