How Does Charlotte's Economic Impact

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The total employment impact from on-site activities totals 8,582 jobs (Total employment 9,827 – Total off-site employment 1,245). Thus, combines for a total employment impact of 9,827 resulting from professional and amateur sports team events during 2011 (Connaughton, 2012, p.17). This study validates Charlotte’s ability to attract national and international destination-defining events, including the Super Bowl. Visit spending continues to support major events that also spawn economic impact to some of Charlotte’s most distinguished assets. IV. Conclusion There is long-term positive economic impact that the Super Bowl host city reaps following the event. One of the biggest indicators is job creation due to the level of attention that the game brings to a city. Visitors invest in various sectors in participating in a sports event, including transportation, entertainment, retail, food & beverage, and accommodations. This impact has a direct, indirect, and induced effect in the production of additional materials, jobs, wages, and taxes for a city. Increase in jobs means an increase in income to use on expenditures, such as attending a sporting event. …show more content…

Charlotte’s increase in travel and tourism, has led to additional accessibility and supply logistics that are, in turn, important in attracting investment in other industry sectors. Thus, results in a multiplier effect. Often, raising the destination profile is forgotten in comparing the advantages and disadvantages of hosting a Super Bowl. Destination promotion builds awareness and relationships amongst various sectors that later attract new residents and support growing industries. Relationships built during major of events lead to targeted economic development through securing conventions, meetings, and trade shows are vital to a destination’s