Australian Government Have Decided To Host Sporting Events

Since the Gold Coast 2018 Commonwealth Games, the Australian Government has decided to host the sporting ground for other events. The Commonwealth Game federation describes the Games as a world-class sporting competition. The aim for the sporting ground is to attract and build on a public, private, and social partnership that widely benefit Commonwealth athletes, sports and communities (City of Gold Coast 2018). The Government has decided that the benefits have outweighed the losses to host the events.

There are many benefits to hosting sporting events. These events have opened new jobs, during the construction of the games. In the Gold Coast, Commonwealth Games created more than 35,000 roles. Sporting events like the Commonwealth Games and Olympics will be assured of a persistent increase in recognition and tourism. These numbers and values will be rewarding to local business in the area, rising profits. There was an estimate that the spectators of the

To start with, businesses would need to understand the associated changing in hosting the Games that will impact them on a leverage benefit and mitigate risks. As there was an increase of tourism demand and supply which was very clear from the Gold Coast hosting the 2018 Games. The Games produced a high demand in accommodation. With a leverage in future sporting events, there has been an opportunity to showcase the Gold Coast. This has significantly improved the business image and employer brand. Businesses have a can diversify a different customer base and can seek opportunities in-store and other promotions. The social media has also affected the Gold Coast image (Carlini, J & O’Neil, A 2017). However, there has been states that there were long working hours during the Games which can cause mental and physical risks to the staff and employees. Not only businesses but also households have played a part in reason for hosting other sporting