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Colleg NIL Is Preparing College Athletes

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Brayden Cyrek Mrs. Young Global Literature and Composition I:8 5 April 2024 NIL Deal Essay College athletes have a huge impact on their fans and sport, so why should they not be able to profit off of their fame? The NCAA used to prohibit Name/Image/Likeness (NIL) deals, but now athletes are able to make money off of their fame. Athletes are now using these deals to their advantage and making money for their college tuition and their future. Colleges are now finding ways to make money for themselves through NIL deals and have increased attendance at games. The new NIL deals have changed the game and the money is flowing to both colleges and athletes. With this new frontier of sports, there are so many reasons why NIL deals are good for college sports. …show more content…

It also helps athletes build their fan bases and can lead to college attendance for games that go through the roof. Athletes are also able to learn about the business and marketing that goes into making a business off of hands-on experience. NIL deals have changed the shape of college sports for the future and will continue to prove why it is allowed. Works Cited Burwell, Samuel. “The NIL Is Preparing College Athletes for Their Future.” Spartan Echo, 25 May 2023, spartanecho.org/2023/05/24/the-nil-is-preparing-college-athletes-for-their-future/. Giambalvo, Emily. “What to Know about Name, Image and Likeness and How It Will Affect the NCAA.” Washington Post, 15 June 2021, www.washingtonpost.com/sports/2021/06/15/nil-ncaa-paying-college-athletes/. Green, Alan. A. A. “NIL Era Creates Opportunity, Challenges for Athletes | USC Rossier School of Education.” Rossier.usc.edu, 24 Mar. 2023, rossier.usc.edu/news-insights/news/nil-era-creates-opportunity-challenges-athletes. Willis, Jon. A. “NIL Deals- the Good and the Bad.” Center on Sport Policy and Conduct, 1 July 2022,

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Defining the acronym that is “Changing College Sports” has done a great job of going into the details of what makes up the Name, Image, and Likeness deals within the NCAA. It takes a great dive by evaluating the different types of deals that athletes may take part in, as well as what those deals may entail. Choosing to distinguish three different parts of NIL deals, such as the free market NIL, collective NIL, and the future of NIL deals. I appreciate the author's use of a backstory surrounding the issues that the NCAA has had with the NIL deals. This source does a great job

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Before NIL, student-athletes were driven by the fortunate opportunity to play college sports and be able to receive a beneficial education, whereas now these student-athletes are driven by what will offer them the biggest immediate profit. While having that be a main focus, it can disrupt the team dynamic, leading to other problems. According to an article written by Natalie Welch, Assistant Professor at Seattle University, “This money is not supposed to be an inducement or a tool used for recruiting, but it’s obviously impacting potential students when they see what other students are getting at certain institutions.” These potential and current students now have to deal with what deals they can make and how profitable they can be. With the heavy influence of NIL and collectives, the definition of recruiting has changed.

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