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Colleg NIL Is Preparing College Athletes

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Brayden Cyrek Mrs. Young Global Literature and Composition I:8 5 April 2024 NIL Deal Essay College athletes have a huge impact on their fans and sport, so why should they not be able to profit off of their fame? The NCAA used to prohibit Name/Image/Likeness (NIL) deals, but now athletes are able to make money off of their fame. Athletes are now using these deals to their advantage and making money for their college tuition and their future. Colleges are now finding ways to make money for themselves through NIL deals and have increased attendance at games. The new NIL deals have changed the game and the money is flowing to both colleges and athletes. With this new frontier of sports, there are so many reasons why NIL deals are good for college sports. …show more content…

It also helps athletes build their fan bases and can lead to college attendance for games that go through the roof. Athletes are also able to learn about the business and marketing that goes into making a business off of hands-on experience. NIL deals have changed the shape of college sports for the future and will continue to prove why it is allowed. Works Cited Burwell, Samuel. “The NIL Is Preparing College Athletes for Their Future.” Spartan Echo, 25 May 2023, spartanecho.org/2023/05/24/the-nil-is-preparing-college-athletes-for-their-future/. Giambalvo, Emily. “What to Know about Name, Image and Likeness and How It Will Affect the NCAA.” Washington Post, 15 June 2021, www.washingtonpost.com/sports/2021/06/15/nil-ncaa-paying-college-athletes/. Green, Alan. A. A. “NIL Era Creates Opportunity, Challenges for Athletes | USC Rossier School of Education.” Rossier.usc.edu, 24 Mar. 2023, rossier.usc.edu/news-insights/news/nil-era-creates-opportunity-challenges-athletes. Willis, Jon. A. “NIL Deals- the Good and the Bad.” Center on Sport Policy and Conduct, 1 July 2022,

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