How Does Chipotle Persuasive Fast Food Stereotypes

In 2013, Chipotle created a well made animation called The Scarecrow, For years many people speculate that all fast food restaurant are serving fake food, chemically produce products, and unhealthy food overall. Many fast food restaurant were left with that stereotype. Until, Chipotle demonstrating how their brand is a one of kind fastfood industry. The video got over 15 million views worldwide. The video became extremely popular, hit the hearts of their many viewers. They manipulate and persuade the audience to feel sympathy and pity for their brand, feeling that they are the only one that actually care,wanting to take the first leap into changing the fast food stereotype. Few day later, after Chipotle release that video. A website called Laugh or Die created their own version of the Chipotle video called Honest Scarecrow. The video imagery is the exact same but, with a sarcastic twist on the video. In Honest Scarecrow, Funny or Die persuade fast food eaters to not be so persuaded to

For example, the video over exaggerated and showed the key point where Chipotle wanted to attracted the audience. The scene of the manufacturer cow is where Chipotle manipulate their audiences. That particular scene is the most memorable scene in the video. The parody video will appeal to fast food eater because they would see how much big corporation can affect people's perception on things, people would have to think more carefully after they see a commercial similar to the Chipotle video. Fast food eaters will be persuaded to be more careful with persuasive commercial because corperation like Chipotle is a billion dollar industry, they can control commercialize however they see fit. All they want from their audience is to talk about their brand, there is no such thing as bad publicity. After seeing this video fast food eaters will definitely be more careful with