No matter what part of the word you are in, the word “Disney” would probably be recognized by anyone. Why? Because Disney’s influence spans globally. From theme parks, to television networks, to movies, to Broadway shows, it is clear that Disney is “the” multi-media conglomerate. So, when Disney recently announced its intention to purchase 21st Century, a well-known mass media cooperation, it is no surprise that people reacted strongly. However, reactions seemed to be split. Some people were excited, expressing how Disney’s newly acquired rights to projects such as X-Men and the Fantastic Four could really enrich the film industry, while others were concerned with Disney’s growing influence on all things media. How does this kind of deal affect our culture and consumption? Firstly, what is culture? Culture is the sum of the social categories and concepts we embrace in addition to beliefs, behaviors (except instinctual ones), and practices. In my opinion, deals like the Disney-Fox merger greatly influence culture and consumption. There is something inherently unsettling about a single company owning up to 40% of the entertainment market. The documentary titled “Behind the Screens: Hollywood Goes Hypercommercial” makes some solid arguments relating to this. With a single company …show more content…
Gans observed that, “powerful boards of directors regulate the various media; writers, casting agents, directors, and producers decide what goes into sitcoms, soap operas, and afterschool specials.” When a handful of companies are able to influence everything a nation watches and reads about, it begins to influence culture. Why is it that the ideal family vacation for a middle-class family is a trip down to Orlando see everyone’s favorite mouse? Why is it that we automatically know what everyone’s “favorite mouse” is referring to? It is because Disney World has become a cultural