Graphic Design: An Important Role In Changing Modern Culture

As one’s feelings are gradually saturated with an abundance of visual slogans, knowledge, business identity, advertisements, and views, the role of graphic design is transforming. This amount of visual culture that one process has enhanced exponentially because of technological developments, namely the internet. Growing prevalence of Graphic design is giving a new and considerable vocabulary used in the work of related artists of all varieties today. With graphic design, one is capable to establish a culture. Graphic design is now playing an important role in changing modern culture. This chapter explains the research background. This chapter also mentions aim and objectives of this research. Problem statement, research justification and research

Then is the time to propose elements with global demonstrations but themselves, indigenous products that reflect the cultural styles that identify integrity standards developed in the global world projection content. Thus, begins a conscious work from different areas of design that can only be structured from its own essence, cultural diversity. Graphic Design plays an important role in projecting a local product into global markets, providing an identity to be differentiating and recognize the others, to be competitive. Graphic designers must identify the environment and human needs, their adaptation to different times and current situations of the system, recognizing the validity of needs such as subsistence, protection, affection, entertainment, participation, leisure and recreation. This time the Graphic Design program seeks with this project that the people inquires, learn, reflect, take and apply the different styles of design, according to the contributions addressing to give relevant answers to needs that the medium