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How Does Mass Media Influence Modern Culture

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The mass media has had a greater influence on modern culture than either education or history Technology has played an important role in people life nowadays and this leads to the modern culture in the present. Many countries are trying to develop an innovation in many ways in order to make it more convenience for their people. Mass media is one of many factors that has a greater affect to modern culture as we live in a society which depends on information thus, communication can leads to our activities also affects our attitudes and beliefs, as well as our perspective on social life. Nevertheless, education and history have an influence on modern culture as well; while students study in school some teachers use the Internet or other media to stimulate their …show more content…

It does more than report information and entertainment as it also presents us with views of human beings, events, issues, and cultural life. Therefore, most of the national media are trying to emphasized people by using an attractive advertisement. This is the reason that people are conducted by the mass media for modern culture. People tend to believe in media which lead to culture change. On the other hand, culture can be defined as the beliefs or values by making sense of our experiences, also concerns how we communicate these values and ideas through mass media. Thus, mass media are centrally involved in the production of modern culture. Moreover, advertisement can bring a big group of audiences (Jawitz W., 1996) in order to attract the biggest possible audiences for the television shows, newspaper and so on; the media have to do every way to entertain the audiences the most. The audiences are absorbed the advertising by the media. Hence, when the media are trying to advertise something; it likes a trend; people in similar group will have the same culture which means they are forced to buy the

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Media has had a significant impact on American culture over the course of history. It began when the general population gained knowledge of public figures through hearing speeches. When the printing press was picking up, it had a large influence on the ways politicians could voice themselves. As time went by, America slowly changed from having an educational based media to an entertainment based media. America was once a typographic culture where speeches influenced public opinion to an image-based culture.

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The media outlined our society, national discourse, politics, and especially the formation of lives and emotions of children. The next element is evidence. Billions of people use the Internet daily. The current generation of young people are very familiar with cell phones and Facebook. Read and see what the media presents to them, this translates to believe what they are told and in turn affects their behavior.

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The main objectives in chapter 9 include the ways media attempt to influence people’s attitudes, beliefs, and/or behavior, ways media technology can be disruptive and have adverse effects on behavior, the positive and negative influences of certain kinds of media, such as advertisements or reality television programs, on self-image. Even though media is a great outlet, media has changed our generation causing effects on self-image and human interactions. Because of its pervasiveness in American culture, the media affects people in both obvious and subtle ways. Modern media comes in many different formats, including newspapers, magazines, television, social media, etc.

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Although Karl Marx’s theories of consciousness typically relate to labor forces in society, one can apply his ideas in other realms of society as well. Today, one of the most relatable aspects of our culture is the use of social media. Through social media, one becomes part of a globalized society, one that is larger than ever before experienced. Humans have historically been limited to the kinds of people we interact with. In the past, we were confined to groups of people based on the social structures within our own communities, such as our families, schools, religious and civic organizations, and our peer groups.

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The media will pick and choose which topics to discuss according to the viewer’s ratings. The news media represent the news in a manner that will leave people coming back for more. They choose carefully what they want to report and by doing so they do not spread lies within the articles but what they choose not to tell the audience. The media shares what the people

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The wellsprings of the media picked are unmistakable. As Jay Blumler brings up in his book The Use of Mass Communication, where he asserts that studies have demonstrated that crowd satisfactions can be gotten from no less than three particular sources: media content, introduction to the media in essence, and social connection that encapsulates the circumstance of presentation to various media (Blumler 1974). It is clear that groups of viewers invest energy utilizing the media as a part of different ways. Whether they are killing time or utilizing it as a social instrument, every medium is novel in its motivation.

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Mass media play a very significant and determinant role in the contemporary world, by broadcasting and communicating information in fast pace and at the same time entertaining vast audiences. Mass media have a tremendous impact on the structure and history of our society due to the fact that they can influence and shape public opinion, determine political agendas, affect socialization and create a relationship between people and government. They consist of television, press, internet, radio and books and they became one of the main sources of popular culture in the modern capitalist society. Media’s role, however, is not only to offer news and entertainment but also to transfer and cultivate a variety of social stereotypes, beliefs and values of the society in order to reproduce the order and the already existing formation of social life. In this paper, I shall examine the notion, the types and some important theories on stereotypes as well as their dependable relation with media.

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The theory explains “how individuals use mass communication to gratify their needs” (Burgeon, Hunsaker and Dawson, 1994, cited in Udende and Azeez, 2010, p. 34). The theory holds that “people influence the effects that mass media have on them” (Anaeto et al, 2008 cited in Edegoh, Asemah and Nwammuo, 2013, p. 23). The assumption of the theory is that people are not just passive receivers of media messages; rather, they actively influence the message effects. Media audience selectively choose, attend to, perceive and retain media offerings on the basis of their needs, beliefs, etc., thus, “there are as many reasons for using the media as there are media users”

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According to Baran (2012) mass communication can be defined as “the process of creating shared meaning between the mass media and their audiences.” This essay aims to discuss the degree to which we are shaped by our interaction with the media. In order to achieve the aforementioned aim of this essay I will focus on the following: limited-effects theory, two-step flow theory, attitude change theory and agenda setting. The limited effects theory sets out that media influence is based on individual and social characteristics.

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“Media has become as necessary as food and clothing. Media is a mirror of the modern society; in fact, it is the media which forms our lives. The principle of the media is to let people know about modern, new relationships and to tell about the most modern discussion and fashion. The media still very backward behind other economic sectors because international communication is closely bound up with culture, language and tradition” (Karachi, M.(n.d). Media has many important types we already use in our daily life such as the internet and TV also radio and print media like newspaper and magazine.

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This is because the content of mass media is very powerful and it has become a agent of socialization which can shape people’s behavior or even influence the ways of how people think. There are many agents of socialization that can influence an individual lifestyle and one of the agent is mass media, which means that mass media can affect an individual self-concept, attitudes, or other orientations toward life especially the adolescents. The fact that there was a time when the internet, television and cell phones were considered a necessity but now the mass media seems to be more of a commodity to teenagers, because we can see that most of the adolescents tend to spend more time on the electronic devices rather than going for outdoor activities. Based on the researched, we found out that every people in the society

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People are immersed in popular culture during most of our waking hours. It is on radio, television, and our computers when we access the Internet, in newspapers, on streets and highways in the form of advertisements and billboards, in movie theaters, at music concerts and sports events, in supermarkets and shopping malls, and at religious festivals and celebrations (Tatum,

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Media are platforms of mass communication that can be categorized as either new of traditional media, with new media being forms of communication that make use of technologies such as the Internet, and traditional media being more conventional forms of media such as newspapers. Media, primarily new media, is getting more popular and influential, especially in today’s day and age since we are exposed to it a lot more than in the past and also since media is more easily accessible now. The media can shape our behaviours, perceptions and opinions, and it is important to know how people are influenced and impacted by it. The media can influence someone’s perception of social reality, or perceptions of beauty or even influence people’s behaviours and habits and therefore, the media does shape who we are. One way that the media can shape who we are is by influencing our perception of social reality.

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Media is critical in today 's society because the mass media performs a number of es- essential functions in our lives. First, they serve an information or surveillance function. Second, they serve an agenda-setting and interpretation function. Third, they help us create and maintain connections with various groups in society. Fourth, they help us socialise and educate us.

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