How Does Sears Use Uniform Pricing

156 Words1 Pages
My employer does not use uniform pricing, because they do not charge the same price of a product to all of our customers. For instance, our primary customer is Sears, and we charge them with a lower price because they buy almost the 50 percent of what we produce and in order to keep them as our priority customer, we charge them with a lower price. On the other hand, there are customers that do not buy our products on a regular basis; therefore, we do not offer them any discounts product even though is the same. In summary, we charge commercial customers lower than residential customers, because residential customers do not buy our product unless they need to replace them. Of course, the company gives their employees a discount on the product,