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How Does Under Armour Create Value Creation?

648 Words3 Pages
Value creation is a very serious step in order for any company to become successful. Most think of this step as only creating value for the customers purchasing goods and services, but this aspect of value creation is only part of the whole process. Businesses are now looking more and more into creating value for shareholders, and enticing more people to invest in their company and become shareholders. Under Armour successfully creates value for both the customer purchasing their goods and people buying their stock in numerous ways.
When it comes to sportswear companies convincing people to buy products Under Armour is one of the best. This company started out as a small retail business that mainly sold football; clothing, gear, and footwear.
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