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Mkt/421 Week 3 Individual Assignment

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For any business, value creation is their number one goal (Hillstorm, 2017). By creating value on behalf of the customer will help a business sell their products and their services (Hillstorm, 2017). If BestValue sells their products and services stock prices will go up and they will have an investment in capital resources for operations (Hillstorm, 2017).

The value creations BestValue would rely on the most would be innovation, customers, ideas, and their brand (Hillstorm, 2017). With innovation, BestValue Computer needs to come up with new products. Moreover, computers with new technologies on them. BestValue Computer relies on these new computers to be able to keep up with their competition. BestValue Computer also needs to keep up with the new technologies if they are going to keep schools and businesses supplied with computers (Johnston & Marshall, 2016).

The next value creation that is important to BestValue would be the customer (Hillstorm, 2017). The customer is the one that advertises a product good or bad. Moreover, if a customer likes the product they will tell other people to purchase the item. Furthermore, BestValue counts on the customer to like their products and will tell …show more content…

If a customer buys a computer from BestValue and is happy about the product and services this will create value creation. Moreover, BestValue will earn profits from the customer and they will, in turn, tell people about BestValue Computers. This will get new customers for BestValue, because of that customer telling other people about their experience will get people to go check BestValues products out, and possibly even purchasing products. Those people will tell more individuals about their experience and there is a chain started of people talking about BestValue quality products. Moreover, customers are the best way for a business to have value

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