How Dollar General Is Transforming Rural America Summary

1. The motivating cause to write the article "How Dollar General Is Transforming Rural America" is the opening of a Dollar General right next to the only local grocery store in Moville, Iowa. The underlying cause to write the article is the expansion Dollar General stores in rural American, and its effects on local economy and businesses.

2. By presenting the article, the author is diverting intended audience towards bigger issue of cooperate monopoly over the independent businesses and economy.

3. The intended audience for the assigned article are the consumers and independent business owners of the rural parts of America.

4. Through the article, Frank Morris is highlighting the alternative perspective towards the expansion of chain convenient stores. Normally, stores like Dollar General are viewed as a sign of development and easy accessibility for cheap goods and services; however, the author is pursuing the audience to think about the negative impact on rural economy due the increasing number of Dollar Generals. Furthermore, the author is also urging the rural

• By providing total number of Dollar General and their proximity, author gives the validity to his claim of unhealthy expansion of convenient stores.
• The ratio between the number of grocery stores closed and new Dollar General present a statistic data to the damage of local grocery stores.
• Author includes the approximate amount (around $60,000) donated by locals in the effort to save their local grocery store (Chet’s Foods).
• Furthermore, article also includes the drop in actual sales (about 30%) of Chet’s Food once the Dollar General opened next to it.
Pathos used in the article
• To connect with the audience, author provides a graphical image of Dollar General located in rural town of Moville,