Television has been around for at least 100 years and is used as entertainment. Rapidly, television is improving. To the world's first successful color transmission invented in the 20s, the first television ad airing in the 40s, the wireless tv remote control being invented to the 50s and the first tv satelite being lauched in the 60s, the power of technology in use for the production of television has improved over time and continues to improve in ability and power. Television has become of influence, especially in the American household through magazines, newspapers, television shows, movies, books, ads, internet pages, video games, iPhones and other electronical devices. The media produced today is labeled with a rating system that is "a …show more content…
Society is changing, and as society changes and expands, it's connection to technology and the media causes technology to increase. "A Harvard School of Public Health found that a decade of "ratings creep" has allowed more violence and sex into films, suggesting that movie... standards... [are] more lenient" (Oldenburg, 3). Standards haven't always been so lenient. As violence becomes more a part of the media, the standards, in attempt for the critics to judge the worse violence over the bad violence, ratings result to more leniency. A study by the Annenberg Public Policy Center and Ohio State University found "that gun violence is the most popular PG-13 releases since 1985 has tripled in frequency" (Associated Press, 1). The product found on PG-13 is more requested as movie makers add controversial scenes into films. More gun and other violences have been introduced into the media, causing leniency and controversy with the …show more content…
Parents have problems with the inconsistency of the ratings. The 1994 Disney movie, The Santa Clause had a rating of PG. The 2002 sequel received a G, but with the more or the same comparable content. The ratings of the Santa Clause was inconsistent, much like several other movies today. Valenti explains "A PG-13 movie today might have been an R 15 years ago" (Oldenburg, 3). As the demand for movies increases every year, thousands of movies are made to satisfy the demands. As an increasing number of movies are made, ratings become more lenient than before. Joan Graves, head of the MPAA's ratings said, "There are so many more ways of putting (violence) on the screen than there were two decades ago" (Associated Press, 3). As movie producers and companies make more money and as the technology expands and increases, more violence is put into the media. Because of the increasing rate of comparable content, themes and messages that would've shocked television watchers in the 80's, don't alarm people today. As parents and children are desensitized, movie makers and critics allow more questionable content into the