How Is Neiman Marcus Successful

Business at Neiman Marcus got better and better over the next several years, from money from oil, cattle, and cotton continued to flow into Texas. Throughout this time, the store maintained its reputation to extravagance. They styled the aisles with the fanciest merchandise that could be found. With some time, the store's reputation expanded beyond the borders of Texas. People from Hollywood, New York, and even Europe were making special trips to Dallas to shop at Neiman Marcus. The company was very smart with where they located their stores. They were true entrepreneurs because of the research they did in order to reach the customers that they needed. People choose entrepreneurship for many reasons. For example, publicity. That is another way how Neiman Marcus grew their company, celebrities shopping in their stores and causing attention to their company.
In 1926 Al and Carrie Neiman were divorced, and Neiman's interest in the store was bought out by the Marcus family. The Marcus’s remained at the top of the company's management for the next sixty years. Stanley and Edward Marcus, two of Herbert's sons, joined the company in 1926. The store expanded and was completed in 1927, following that they purchased some property next door.

During the 1930s, the company began to include less expensive clothing lines. They did this in hopes of keeping customers whose fortunes had taken a turn for the worse. At the same time, the store continued to stock the pricier, high-end items that made it famous and it continued to attract wealthy Texans. By striking a balance between upper-crust fashions and more moderate ones, Neiman Marcus was able to maintain its elite reputation while also deepening its customer base. This plan was successful and the company sustained its impressive growth rate, and by 1938 annual sales had reached the $5 million mark. The store's Man's Shop was also expanded, first in 1934 and again in