How Is Persuasive Language Used In Animal Farm By George Orwell

129 Words1 Pages
Orwell’s vision of a totalitarian authority is indeed a “nightmare” if matched against the writings of Steven Stoll and W. Lutz who offer a more useful theoretical and political outlook on modern capitalist societies. Stoll differs with Orwell about the drivers of production. As aforementioned, Orwell seems to believe marketing techniques or rather the advertising approaches such as the use of slogans contributes a lot to drive the rate of consumption. In his study, Orwell asserts that persuasive language used by business persons tends to compel consumers to purchase goods and services involuntarily or rather engage in impulse buying. Therefore, in addressing the needs of the consumers, both the producers and sellers including the small-scale