Finally, I will discuss how the popularization of sport over time, has led to athletes or ordinary men turn into heroes and role models for people all over the world. This idea of popularization in sports relates greatly to Gruneau’s article. His main argument in the article is that after the twentieth century sport was understood as this idea of gaining self-satisfaction through consumption. “Popular traditions of communal association, casual hedonism had long provided support for urban commercial entertainments that were consumed primarily by male audiences” (Gruneau, 1993, 80). As sports first became professionalized, sport was seen as a hegemonic institution. As sports coverage increased it was designed for the athlete and the spectators.