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How Surrealism Has Proven To Be Such A Popular Style In Advertising

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In this essay I am going to be discussing how surrealism has proven to be such a popular style in advertising. Surrealism comes from Guillaume Apollinaire a French poet. Surrealism is identified from Dadaism which started in the early 20th century. Dada is created by chaotic disruption for the sake of it, well-known for violating the normal legibility. They are made to not make sense and to intentionally be badly designed, often forming crude drawings and images. Pierre Molinier is an artist who creates seductive images of woman, to show what people would see. Dada is the beginning part of surrealism changing it slightly to having an aim to the final piece not just a random outcome and had more of an appeal than dada. Surrealism is the mysterious side of art to produce a unique bizarre and confusing piece of work to get the viewer thinking and talking about. (Gale, 1997)
Artists use surrealism in many different ways to advertise. This can be done by a minor change to an image to a chaotic disruption piece of work which lead to an over the top outcome. All advertisements which use surrealism as there content work the in the same way, getting the viewer to remember the advert. The mind remembers adverts from it been unusual and unique. The viewer will discuss the advert to other potential …show more content…

One of the most unforgettable advert is the Dior balloon advert. This fantasy advert tries to make the viewer believe if they buy and use the product that everything is possible. People know that you would not be able to be lifted with a bunch of balloons just because you have used a certain perfume but it does get you thinking. The advert makes you want to be the girl in the centre flying over the amazing city of Paris and you start to believe that you can be her if you buy the product. The idea behind this advert came from the film The red Balloon film. (FIG 4)

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Fig.2

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