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How The Negative Stereotypes Of Africa Is Achieved With The Western Media Discourse

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There are three themes through which the negative stereotyping of Africa is achieved with the Western media discourse. 1, “Africa as a homogenous entity”. Under this generic term, Africa is depicted as a country, making it easy for the Western media to use generic terms to refer to events in specific African countries, as if one problem in an African country is symptomatic of problems in all African countries. 2, Africa as a ‘Dark Continent” (Michira 2002) argues that this ideology depicts Africa as a region without a history, a region in which “backward traditions and practices, superstitions, and weird outdated and repugnant rites are prevalent. 3, “Africa the Wild Jungle” This illustrates how western media show extraordinary interest in

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