Depending on the context of reception, a text may be received in different ways, meaning that its value can differ for different groups from alternate time periods or cultures. To value something is to consider it to be important or useful and to hold it in high regard. In reference to Joseph Conrad’s novel Heart of Darkness, which was published in 1899, the significance and importance of the text can differ over time and place to appeal to different groups of people for different reasons. For example, a Victorian Era audience would value the text for its endorsement of the ideals of the Victorian Work Ethic, an African audience from the mid-twentieth century during the decolonisation of Africa would value the novel for its criticism of colonialism