Hsn History

Home Shopping Network, Incorporated (HSNi) is a $3.5 billion interactive multichannel retailer with strong direct-to-consumer expertise among its two operating segments, HSN and Cornerstone (About HSNI, 2018). HSN offers innovative, distinguished retail experiences via television, online, mobile devices, and in brick and mortar stores (HSN’s only outlets are in Florida areas –Brandon, Largo, New Port Richey, Sarasota and Tampa). HSN offers an assortment of exclusive products from top brand names. Its television broadcasting on HSN and HSN2 reaches approximately 90 million households in the United States, 364 days a year (closed only on Christmas day, on December 25th pre-recorded videos are aired for viewers to watch). The website, HSN.com,

HSN was the original television home shopping channel, later followed by its competitor, QVC. Zulily launched its unique ecommerce platform and the Cornerstone Brands has introduced and expanded its interactive lifestyle brands.
In October 2015, Liberty Interactive acquired Zulily, and in July of 2017, the announcement came that Liberty Interactive would acquire full ownership of HSNi, which included the Cornerstone Brands the following December. Liberty Interactive Corporation took full ownership of QVC in 2017 when it acquired the remaining 62% of the company it did not already own (About HSNI, 2018). Mergers and acquisitions are a process and brand strategy that happens, especially in and industry with trillions of dollars in worldwide dealings being at an all-time high. Organization structure after a merger is to be expected and is essential for the integration to be successful. The integration of the merging organizations can be quite serious and deserves a high level of attention. Building new leadership effectively into the structure of the organization would also increase the sense of continuity within the organization over time. The kind of change