Amber Arredondo Husky - Case Analysis 1- What is Husky’s business level strategy? The main reason for Husky’s success, since 1970 till 1995, is the polyethylene terephthalate (PET) industry niche to which the company concentrated the situation at that time. The focus on the PET technology was complemented with a modification of the soft drink manufacturers to the plastic bottles usage. Husky positions itself as a company providing its plastic industry clienteles with the thorough and extensive manufacturing solutions. This strategy is applied by manufacturing machines based upon technological breakthrough, strength, dependability and proficiency on one hand and by providing its customers with a proficient, dependable and rapid service, based on the extremely qualified technician on the other hand. The delivery of extraordinary technologic mechanisms with mutual characters such as speed and efficiency which positioned Husky as the leader of this niche. This was actually accomplished by placing extraordinary obstacle for opponents to get into this niche with well-matched products and by excluding the negotiating capability of the clienteles, due to the top presentation of its merchandises comparatively to the competitive ones and the worldwide professional service. 2- What was causing …show more content…
The shortage of resin required for the PET resin producers, caught Husky by a surprise. This deficiency rigorously impaired the processor segment of the industry and therefore, it severely affected the equipment manufacturing companies. The consequence of the crisis stated was extremely severe for Husky, since the PET production accounts for the highest influence for Husky’s profitability. Implementing a broader scope of the industry could lead Husky to take actions for avoiding this deficiency by warning the industry in