The competitive analysis is based on two competitors that are ranked fairly high overall pet grooming. PetSmart and Petco offer devoted associates which are trained and enjoy interaction with all animals. A typical day spent at these two places I observed customers are interested in learning further about their precious pets. PetSmart is focused mainly on product sales than the grooming industry. Where Petco provides a friendly atmosphere, however there is a large number of employee turnover. As soon as the furry baby of the family is familiar with an individual, they return to meet new associates. Although entering the store, the customers were greeted by the staff and already feel close to home where each and every one is having an enjoyable time.
Each competitor has a website that advertises to a greater extent about the products than the services which are found at the bottom of websites. The realization is the way to a man’s heart is through his pet. Therefore, the celebration of “National Pet Day” positions the stores in the forefront to advocate for animals. Whether the furry friend has a home or is in search of a place to rest its paws, this provides a time to hear consumers concerns and provide a trusted engagement.
The competitor’s service offered are basic ranges depending on the type of pet and service request. The quality of grooming service is exceptional, however, there has been a few customer service negativities noticed by the customers. Petco’s