Hydroxycut Target Audience

“Lose weight without changing your lifestyle!” sounds like a very enticing way to get healthy. Hydroxycut is America’s #1 selling weight loss supplement that claims to allow people to remain unchanged in their habits, which may be unhealthy, and still lose the weight they are hoping to. Middle aged men and women who work long hours and want to lose weight are the primary target audience of this company. Most likely, the socio-economic standing of the people buying their products is middle to lower-middle class with their most popular products pricing around $30-$40. Since their target audience is not the richest of the rich, the company strategically makes the prices of the supplements harder to find compared to the success stories in order

Rather it is dropping them off at soccer practice or picking the kids up from school, there is little time to take for yourself. Running rampid throughout the day makes it difficult to find a time to work out or cook a healthy meal. Due to the fact that most convenient restaurants consist of fatty, unhealthy foods, many of the busy individuals resort to eating at these places just because it’s easy resulting, in them gaining weight. With their website showing youthful, healthy, and fit individuals, it alludes to the idea that by taking these supplements, people can achieve a healthy and fit physique. Society’s idea of beauty has evolved into men with ripped abs and biceps the size of a person’s head and women with little to no body fat with perfect curves and defined muscles. Their bright and intense colors that explode off of the webpage make all of their claims seem legit and attainable. These aspects of the website are appealing to middle aged individuals because this is usually the time where they are faced with the reality of possibilities of future diseases due to obesity. Heart issues, blood clots, and diabetes are all worrisome issues that usually appear later in life and are reasons why someone would look for a solution to weight loss. Once some people come to realize these are real complications they could experience in the rather near future,

Anyone who visits this website is already looking to better their appearance so by picturing men and women who have already attained the body they want, the audience has no reason to believe they can’t do the same. The company did a great job with instilling hope that there is an easy way to lose weight for people who don’t have time or don’t want to work for it. Though this is a weight loss pill, I feel the company should promote a healthier lifestyle and that the supplements are just there to help the process along. I know the main goal is to make money, but feel they should prioritize people’s health over that factor. This website makes it seem as though these pills are the only things contributing to a healthy physique and hardly mention working out and clean eating play a role as well. I would have designed the webpage slightly differently and add more information about what makes a person truly healthy. By posting stories about people who took these supplements on top of working out and eating right, giving people the full truth about how to reach their goal body. There is a misconception that these pills change the face of weight loss but in reality, they just speed up your metabolism and help the process along which is not conceptualized on this site. The home page itself gives hardly any information about what the product is, photos of the bottles and